How Website Builder Software Can
Improve Your SEO Efforts
Search engine optimization is a complex endeavor, and it takes time and effort to rank well in organic search. While many website builders are often criticized for their limited SEO features, it is possible to generate significant traffic and sales from organic search with a builder if you follow best practices.
In this article, we’ll explore how some of the leading website builder software providers can improve your SEO efforts by providing a solid foundation for your website. While you can optimize your site with a variety of plugins, a SEO-focused website builder with comprehensive functionality will save you time and effort by covering most of the essential basics.
A Good Domain Name: The URL (web address) of your website is important, and some site builders enable you to implement relevant keywords in the section before the domain extension. Some also allow you to create XML sitemaps and offer tools for submitting and managing redirects.
Easy-to-use Text Editors: Many website builders feature text editors with options for headings, bolding, and italics that make it easier to structure content for readability and highlight keywords. Some even enable you to write alternative text for images, which helps search engines understand your content and can improve your search rankings for image-based searches.
Feature-Rich Page Templates: Some site builder tools provide professionally- designed page templates, which help you create pages that are more likely to rank high in search results. Others give you the option to create customized templates, so that your pages can better align with your keyword research and business goals.
Sitemaps & Linking: Having an XML sitemap is crucial for helping search engines discover and index your website. Some website builders automatically generate these for you, and others offer SEO plugins that can do the same. Some website builders also include navigational elements like breadcrumbs, which can help search engines understand the relationships between your pages.
Mobile-Friendly: Google’s webmaster guidelines state that your website must be mobile-friendly in order to appear in the search engine’s first results pages. Many website builders offer responsive designs, making it easy to create a mobile-friendly website.
Structured Data: Many website builders enable you to create structured data snippets that can improve your search engine ranking. This enables you to add information that can help search engines understand your content, such as the ingredients in a recipe, the cooking time of a video, or ratings and reviews for a product.
There are many other SEO-focused features that some website builders offer. For example, some enable you to create custom meta tags that are optimized for your target keywords and use sitewide navigational elements like breadcrumbs to promote internal links. Other helpful features can include a built-in site speed tester, automatic SSL certificates, 301 redirect management tools, and clean HTML markup.
Having these capabilities can save you a lot of time and energy, which you can spend on other aspects of your SEO strategy.
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Eric is an experienced affiliate marketer and online entrepreneur, actively working in the industry since 2018. His passion for digital business and commitment to success have driven his growth, allowing him to build valuable partnerships and share his expertise with others in the online marketing world.
Eric Carl
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